In all honesty, I was somewhat skeptical of trying this restaurant, just as I am with any fusion place....however, Sia proved itself worthy with its tasty fare and affordable prices. It's no wonder that it's crowded with families and college kids eating and drinking the night away.
The most popular item on the menu here seems to be the Seoul burger. Reminiscent of the bulgogi burgers I've had in Korea, the Seoul burger consists of a beef patty marinated in Korean BBQ sauce, topped with slices of bulgogi beef, cheese, veggies and a fried egg. Served with some spicy gochujang sauce and french fries, it's definitely filling and flavorful.
Seoul burger ($7.99)
Messy but delicious....best tackled with a fork and knife!
Other notable fusion options are the bulgogi cheese steak sandwich and spam kimchi rolls (sounds a tad strange, but the flavors were surprisingly harmonious). In addition, Sia also offers traditional Korean fare such as bibimbap and spicy rice cake, which taste quite authentic and are suitable alternatives for those that prefer more traditional flavors.
Bulgogi cheese steak sandwich ($7.99)
Left -- french fries (free with burgers, $2.49 separately), right -- spam kimchi roll ($3.99)
Spicy rice cake ($7.99, extra for ramyeon noodles)
As can be seen, the portions are quite generous taking into consideration the affordable prices. Although the venue size is not as generously spaced, I'd say it adds a bit to the cozy atmosphere. Sia also seems to be a good place for drinking get-togethers (it IS Korean-owned, after all)...they offer beer, as well as the usual Korean booze such as rice wine, soju and soju cocktails. Open until 2AM 7 days a week, it should most certainly be a viable choice when you've got those late night munchies and don't want to spend too much money.
Sia Fusion Eatery
39263 Cedar Boulevard
Newark, CA 94560
510 794 8852
Mon-Thu 3:00PM-2:00AM
Fri-Sun 11:00AM-2:00AM
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